When revenue management professionals start talking in that language, you know, the one that only they understand with lots of acronyms, do you feel totally lost? Rev par, ADR, buckets, LRA, ARI, BAR, CRS, DBA, LOS, OTA, GOPPAR, fenced rate…the revenue glossary is extensive. If you are responsible for the revenue of your company or are just interested in learning more about this part of the industry, join us on February 23 for a dynamic conference.

On February 23, NHLA in partnership with HSMAI, will host a revenue management conference at the Orleans. Lyra Hynie, Director of Revenue Management at the Tropicana will emcee the activities…so plan on some fun and laughter along the way.

Leading companies present revenue management expertise

Leading revenue experts from Internet Marketing Inc., Rainmaker, and IDEAS will be guest presenters.

Colleen Birch, Senior Vice President Revenue Optimization, The Cosmopolitan Las Vegas, will present “A day in the life of a revenue manager.”

A panel will take place at the conclusion of the morning presentations. This is the time to ask all of those questions you always wanted to know about revenue management.

Jan D. Freitag, SVP, STR Lodging Insights, Keynote

Jan Freitag will be the special keynote presenter during lunch. Mr. Jan Freitag is the Vice President, Global Development for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Revenue Management Executive Certification Review

The afternoon session will feature a Certified Revenue Management Executive Certification Review led by Jack Easdale, Senior Vice President of Revenue Management & Enterprise Analytics, Venetian/Palazzo Resorts Las Vegas and the Sands Expo Center.

The CRME Review Course will prepare you for the certification designation and recognition that you are:

A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals

Now is the time to understand the mystery of revenue management and improve your skills and value to your company. Register to attend now.