We’re proud to welcome OpenTable as a Bronze Sponsor of the 2025 NHLA Technology Conference. OpenTable is a global leader in restaurant reservation and guest relationship technology, helping hotels streamline their food & beverage operations, improve guest satisfaction, and drive incremental revenue through smarter dining management.
With its hotel-specific platform, OpenTable enables properties to integrate all on-site restaurants, bars, and dining experiences into a single, unified booking system. This means guests can view and reserve every amenity directly from a branded widget on the hotel’s website—making it easy to explore menus and book tables before or during their stay while keeping the hotel’s brand front and center.
OpenTable’s tools go beyond basic reservations. Their system includes real-time table management, a smart waitlist, and custom inventory controls to help staff maximize seating and optimize the dining room flow. Hotels can also automate confirmations and send targeted messages to guests, creating a more seamless and personalized hospitality experience.
OpenTable offers Guest Relationship Management tools
To deepen guest relationships, OpenTable includes a Guest Relationship Management (GRM) suite that offers rich profiles of diner preferences, stay history, and visit behavior. Hotels can leverage this data to send custom email campaigns, reward frequent visitors, and run membership programs with experiential or monetary incentives. The platform supports guest feedback tools so hotels can capture surveys and review data to better understand guest sentiment and continuously improve.
One of the powerful features OpenTable offers is Experiences—hotels can create ticketed or themed events, from chef’s tables to wine tastings, and manage them directly in the OpenTable backend. These experiences can be pre-paid and promote early booking, while also helping to monetize underused inventory and drive engagement.
OpenTable also supports hotels with business intelligence, real-time insights, and integrations with POS and property systems. This gives leadership teams a clear view into covers, spend, guest behavior, and dining trends to help make informed operational decisions and forecast demand.
By combining reservation management, advanced guest profile tools, and curated dining experiences, OpenTable empowers hotels to deliver elevated, personalized hospitality. We are thrilled to partner with OpenTable as a Bronze Sponsor at this year’s conference and celebrate their role in redefining hotel dining and guest engagement.