One of the leaders in products and programs for the hospitality industry, meet Ecolab.

It’s no secret that guest satisfaction is a key driver of financial success, especially in today’s competitive market.

When travelers have options, they reward hotels that consistently deliver the fundamentals— and cleanliness is a baseline guests expect. A third-party survey of 598 hotel guests conducted on behalf of Ecolab in November 2025 examines what drives hotel selection, what leads guests to return or not and which factors most often result in negative reviews or reduced guest satisfaction scores.

The findings are clear: cleanliness is one of the top factors that guests use to choose a hotel, and it is one that hotels can directly control. It also strongly influences reviews and can lower ratings for an otherwise excellent stay, shaping satisfaction, repeat intent and future bookings.

That’s why many of the world’s leading hotel brands rely on Ecolab to help them deliver clean, healthy spaces and advance sustainability across their properties. Our programs and products are effective, easy-to-use, and tailored to meet your needs and help achieve your sustainability goals. We offer science-based solutions and training programs for hotel rooms, lobbies, public spaces, fitness centers, pools and spas, and restaurants. Click here to read the full study

Ecolab team members will be at the Stars of the Industry on October 15 and is sponsoring the silent auction.  Be sure to stop by. NHLA will have amazing silent auction prizes available.

Thank you to the Ecolab team for this informative blog post.