A guest calls while your front desk is checking in a line of arrivals. Another emails about room availability. A third wants an offer on WhatsApp. Every inquiry deserves a quick answer, but your team cannot be in three conversations at once.

BE-A can.

Built by FLÆ Robotics, BE-A is an agentic AI receptionist for hotels. She speaks with guests on the phone, responds by email and WhatsApp, answers questions about the property, prepares offers and can complete a booking from start to finish. Your team can focus on the guests and situations that need a person.

This is already happening at scale. During the peak summer months of July and August 2026, BE-A completed more than 3,400 hotel bookings without human intervention across hotels using the platform. The combined value of those booked stays exceeded $1 million. Today, more than 60 hotels use BE-A.

For hotel operators, that is the opportunity: give guests a responsive reservations service without adding every routine question and call to the front desk queue. At one hotel, BE-A helped cut the staff time needed to prepare a standard guest email from around 15 minutes to two.

Want to see what “AI receptionist” actually means? At the 2026 NHLA Tech Conference, call a demo hotel and speak with BE-A yourself. Ask about a stay, make a reservation during the call and see your offer on WhatsApp at the same time. Then step behind the scenes and explore the admin view your hotel team would use.

Come to Black Fire Innovation on December 2 and put BE-A to the test.

BE-A by FLÆ Robotics | be-a.ai 

Thank you FLÆ Robotics for your guest blog post.  We look forward to seeing you at our 2026 NHLA Tech Conference on December 2 at Black Fire Innovation.